About Judy Freeman - Action Coach


Judy Freeman - Action Coach!  The Best Small Business Consulting Firm in Northern Virginia.  We help arm Entrepreneurs and Business People with the tools to unlock their dreams.



Serving Northern VA - areas like Fairfax Station, Burke, Woodbridge, Reston, Herndon & Springfield.





Since 2004, I have been working with business owners and professionals who want to take their careers and businesses to new heights! I help my clients make better business decisions, build better teams and get improved results within their businesses. My clients are often established business owners who are “successful” but know that they could be getting more satisfaction or making more money from their business.  Some of my clients are re-starting their businesses or evolving from a corporate to entrepreneurial role.

When people ask me what I do, I explain that it all starts by understanding the person and the business. Once I understand where you are and where you want to be, we can develop action strategies and steps to make changes to get your desired results. Every client is different and we adapt their program to meet their needs.


  1. Goal setting
  2. Business planning
  3. Sales and marketing management
  4. Converting leads into sales
  5. Developing your unique selling proposition
  6. Recruiting and retaining  the right team
  7. Team building
  8. Communication profiles
  9. Win loss analysis
  10. New product initiatives
  11. Cash flow
  12. Break even analysis
  13. Defining  your vision, mission and culture
  14. And More!

My clients say:  “Judy is much more than a ‘coach’. She is an integral member of our management team. She provides an outside perspective and holds our team members accountable to establishing and meeting our goals”

Call me at (703)627-2745 or email me at judyfreeman@actioncoach.com to schedule a complementary coaching session and Start Moving YOUR Business Toward Your Dream!



1 on 1 Coaching

The coaching programs listed below have helped hundreds of business owners achieve significant results in their businesses. Our 1-on-1 coaching programs force business owners to focus and devote the time necessary to achieve measurable results.

FreedomCOACH Making a Real Difference

Our Making a Real Difference program is for those people who really want to kick their business along and achieve real goals for the year. Your business is probably already experiencing steady growth. You have some really solid ground-work in place and you and your Team might eventually make it happen anyway. You just know that working with me as your Personal and Business Coach would make a real difference to your lifestyle, the value and the position of your business in the marketplace. (This may be a prelude to your exit strategy!)

This program is not for the faint hearted or the non-committed; it is for those business owners who are really willing to make a difference and are not afraid of taking on challenges. With the Making a Real Difference program, your personal and your business goals are combined. You understand that introducing systems and performance standards are the key to achieving what you want from your business in the future. Yes, we work on all areas of your business, but as your Coach, there is more demand to really perform and not let you get away with all those old habits that have been holding you and your business back. You must be committed to change. The FreedomCOACH program is customized to your specific goals and company situation.

Contact us to learn more.

PowerUpCOACH Grow Your Business

The Grow Your Business program is designed for those businesses that are determined to achieve significant growth in the next 12 months. Your business is probably already going well but you may need to rapidly expand your customer base, introduce a new product or open another outlet. You have some really good staff members in place but your business is struggling to reach its full potential. You are probably working far too many hours a week and the business would not be able to survive without your constant input.

The Grow Your Business program includes:

* Up to three 1-hour strategy implementation and goals setting sessions by phone each month plus one personal visit each month.
* Up to ten hours per month critiquing and developing marketing, systems, logistics or team recruitment pieces.
* Up to two 4-hour workshops or training seminars during the first six months of the program for you and the team on selling, using sales scripts, team building, customer service or a customized topic.
* A Personal Profile Analysis using the Thomas DISC program for the business owner and any one other individual with the organization.

Contact us to learn more.

StepUpCOACH Empower Your Business

The Empower Your Business program includes:

* Up to one 1-hour strategy implementation and goals setting sessions by phone each week.
* Up to six hours per month critiquing and developing marketing, systems, logistics or team recruitment pieces.
* Access to Thomas DISC psychological profiling and specific training programs at reduced cost.

Contact us to learn more.

StartupCOACH Building a Solid Base

The Building a Solid Base program is designed for those small business owners or managers who know they want more out of their business but don't know how to get it. It's really for businesses, which have just started and don't have the infrastructure to take full advantage of the more in-depth programs, or just need an injection of enthusiasm and guidance each month. It is also recommended as a follow up on program for business owners that have completed 12 months of one-to-one mentoring.

The Building a Solid Base program includes:

* Four, 1/2-hour strategy implementation and goals setting sessions by phone each month.
* Up to two hours per month critiquing and developing marketing, systems, logistics or team recruitment pieces.
* Access to Thomas DISC psychological profiling and specific training programs at reduced cost.



Group Coaching

The group coaching listed below have been proven around the globe to have significant impact for those owners that embrace and execute on the concepts.


At ActionCOACH, we know that networking is a great idea. The challenge is finding the time and maintaining the motivation to keep it up and make it a part of your business. That's why we introduced ProfitCLUB. By being a part of ProfitCLUB you can embark on a journey to a more profitable enterprise by meeting with like-minded business owners every fortnight.

ProfitCLUB is specifically designed for small to medium sized business owners and each event is designed so that you maximize your potential, build your business, build your network, build your profit and build your knowledge.

Being a ProfitCLUB member means you also get to attend FREE business building workshops that teach you how to work on your business rather than in it and help you avoid the common pitfalls most business owners make.

Please contact us to learn more about ProfitCLUB.


ActionCLUB is an amazing fourteen week program for start-ups or those who are not ready for 1-to-1 coaching.

ActionCLUB is seven evening sessions on everything from setting your goals and vision right through to team building, marketing, sales and many of the basic fundamentals you need to get your business really moving. It's like getting a semester of business education but it's all proven in the real world and ready for you to implement immediately. So you're focused on what you can do today to get your business moving.

In the seven meetings, we cover the following:
1.Creating Your Future - Covers how to set goals, how to develop clarity on what you're creating and how to accomplish it.
2. Generating Cashflow - Covers what are the keys to profitability and leverage, how to do more with less.
3. Streetwise Marketing - Covers what sets you apart from the competition and how can you use that to get more customers buying more often from you.
4. Sales Made Simple - Covers how to sell effectively, handle objections and improve your communications.
5. Build a Great Team - How to build the dream team you've always wanted and how to be a great leader.
6. Systemize To Success - Covers how to leverage your time through systems in four key areas, defining key performance indicators to measure results and how to gain control of your time.
7. Putting it to the Test - Demonstrate what you have learned and lock-in the lessons so you can build any business into a success.